The brand identity was a dream project for the Pentagram team, who are all pop culture aficionados and welcomed the opportunity to work with the entertainment giant. and JP Richards, Executive Vice President, Worldwide Marketing and Chief Data Strategist, Warner Bros. Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Global Brands and Experiences Kiko Washington, Executive Vice President, Worldwide Human Resources, Warner Bros. Home Entertainment Pam Lifford, President of Warner Bros. Television Group Blair Rich, President, Worldwide Marketing for Warner Bros. “brand council” with representatives from across the Studio, including Lisa Gregorian, President and Chief Marketing Officer for Warner Bros. on the project, led by Dee Dee Myers, Executive Vice President, Worldwide Corporate Communications and Public Affairs and her team Barry Ziehl, Senior Vice President, Public Affairs and Strategic Initiatives and Katie Kotchka, Vice President for Strategic Communications as well as a Warner Bros. The Pentagram team worked closely with a core team at Warner Bros. The project updates the iconic “WB” shield and makes it the foundation of a comprehensive identity system, including a custom typeface inspired by the logo. on a new brand identity and brand strategy that draws on the company’s incredible heritage to position it for the future, looking ahead to the studio’s centennial in 2023. is one of the world’s leading entertainment studios, producing films, television, interactive entertainment and consumer products that include the DC and Harry Potter franchises, blockbuster movies like “Joker,” “The Lord of the Rings” trilogy and “It,” and hit TV shows like “The Big Bang Theory,” “Friends” and “Ellen.” Pentagram collaborated with Warner Bros.

Warner bros movie world logo